Fuller’s London Pride has announced a two-year partnership with The British & Irish Lions, becoming the official beer of the rugby union team.

Asahi Europe has agreed to acquire the entire beer, cider, soft drinks and distribution business of Fuller, Smith & Turner PLC for £250m on a debt free, cash free basis.

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Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

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